We march to a different drum.

FUD is short for “Fear, Uncertainty, and Doubt”.  FUD is a strategy used by salespeople and marketers to influence a person’s perception by communicating negative, unreliable or false information that appeals to their senses of fear, uncertainty and doubt, all in order to sell a product or service. Most of us have encountered a salesperson…

It’s getting close to tax-time and I recently answered a call from a 1-800 number.  It was a robocaller. A recorded voice (in well spoken English) identified themselves as a high ranking government official. The “official” warned me that the tax department just issued a warrant and the sheriff was on his way to arrest me…